Murdoch Clarke Mortgage Fund

Murdoch Clarke Mortgage Fund (MCMF) have been helping Tasmanians for over 100 years, so we thought it was about time we helped them. We first took them through a workshop and strategy session to determine exactly who their audience is, and what’s unique about their service. From this, we identified that to communicate the right messages to their target market, their brand identity needed a little update.

With a business that’s been operating for as long as MCMF, it was important to maintain certain brand components, such as a similar colour palette and approach to typography, so that we didn’t lose any brand recognition.

The resulting brand ‘refresh’ presents MCMF as a strong, energetic and contemporary business, that speaks to, and about, the amazing opportunities in our island state. Keep an eye out for the marketing campaign – on our socials over coming days, and out in the real world, on billboards, buses and online.

MCMF is a Tassie business creating great opportunities for investors to get behind Tasmanian projects, so our marketing campaign is all about that – showing that working together, we can help grow our amazing state.

This campaign launch video, which will be shown on social media as well as in cinemas, includes some real MCMF clients, projects and directors. And over the coming months, we’ll expand the campaign to include case studies and interviews which showcase some of the fantastic projects that investment through MCMF has enabled.

Our MCMF marketing campaign was brought to life with an amazing suite of photography - a special thanks to our friend, Jon Gazzignato! With a few super early mornings and a couple of sunset shoots, we captured some beautiful corners of our state, along with some lovely people!

The imagery, designed to convey an aspirational message about the opportunities available in our home state, will be used throughout the campaign, on billboards and buses, press and magazine ads, online advertising and social media.