Building a brand alongside the business
40|43 Developments - Brand - Web - Marketing
Working alongside Sam Walters and his family, we set out to establish a property development brand that could stand confidently on its own, separate from their established construction business, Platinum Pro Construction. Welcome, 40|43 Developments.
40|43
We started at the foundations
We workshopped the initiative with the team to define its direction, develop the name and create a brand and strategy that reflected where they wanted to take it. Since then, our work with 40|43 has continued to evolve alongside the business. From ongoing brand and collateral design to two generations of website design, project marketing and ongoing social media management, we’ve helped build consistency across every touchpoint while allowing the brand to grow and mature.
Today, 40|43 Developments continues to expand its footprint across Tasmania’s north-west, and our partnership continues with it. Most recently, we’ve been developing a new sub-brand for their latest subdivision — another opportunity to create something distinct while remaining connected to the broader 40|43 story. It’s a partnership that has grown across years, projects and plenty of change — with strategy and brand remaining at the centre of it
