About
We are a multi-disciplined agency with a deep skill set, big ideas, lots of heart and a global reputation for creating impact. S. Group integrates architecture, brand and marketing into a single collective.

Style & attitude
We started with a simple belief: our work has the power to ignite wonder both locally and abroad. Today, we carry that belief into everything we do – creating lasting impact with every project, every relationship, and taking every opportunity to push the boundaries.
Born in 2010 in Launceston, Tasmania, with our founder Sam Haberle and a small team of young, edgy architects keen to forge their own unique path – we have grown far beyond this. We are a diverse, multi-disciplinary team with a common aim: use our talents to help others (continuing to break the norm and have fun while doing so).



Our work hard, play hard ethos is at the heart of what we do
Half-day fridays
We work smarter, not longer. We knock off at 12:30pm on Fridays so that life can come first
Collaboration
No egos, and no silos. S. Group are a team of good people bringing ideas to the table, always collaborating and continuing to listen and learn.
Fun
From climbing mountain peaks to finding the best country-town pub, we regularly get out of the office and into the real world. Together, unplugged, and all in!
Remote working
We’re human and understand that sometimes you need time to look after yourself or your family, or sometimes you just need space to focus and get stuff done. Whether working from home or working from Bali, our team have the flexibility to make it work.
Community
We’re close-knit, down to earth and love to laugh and learn together. But it’s not just our staff who feel like this – we’ve built a community around us of like-minded, passionate people who are just as excited about the next big idea as we are.
our crowd
We have raised
As of March 12, 2015
760 loans made on Kiva totalling $120,910 across 67 countries
Our mission
We exist where creativity meets real-world impact.
At S. Group, we bring architecture, brand and marketing together under one roof, blending strategic thinking with bold ideas to create work that lives and breathes, making a difference.
We stay focused on creating outcomes that matter for our clients, the community, and the big wide world. We’re not a factory of robots, and we certainly aren’t a cookie-cutter agency. We’re a tight-knit team who believe great work happens when you care deeply, think courageously, and show up for each other (and clients) every day.
We collaborate genuinely, challenge each other (and our clients) respectfully, and live to create wonder.














