Branding a financial service for your whole life
Intend Financial - Brand - Web
Intend Financial, a new business formed by 3 separate financial advisory businesses in Victoria and Tasmania, aim to help clients achieve a more fulfilled life through more than just finances.
Renewed finance
Designed to be different
Our intention (yes, pun intended!) with Intend Financial’s new brand and website was also to create something unique, creative and very ‘un-financial’ in its feel. It needed to reflect the enjoyable, holistic experience their clients have, while clearly communicating the business’ point of difference. It was important that the website deliver a user-friendly and accessible pathway for clients to access their details, and for potential clients to find out more information or make an appointment.
The vision
Intend Financial’s unique service offering needed to be communicated in an original and creative way. In an industry full of compliance and conservative financial brands, we aimed to position them as contemporary, approachable, and delivering a service that’s relevant to a person’s whole life - not just their financial interests. The resulting campaign (which included photography and a hero video) used colour, movement and animation to convey a brand that was not only ahead of its time, but working with their clients’ throughout all aspects of their lives.
The Campaign
Our campaign revolved around people in various stages of life, with a flowing, consistent thread weaving throughout, to symbolise the continuity of Intend’s involvement, and the holistic approach they take. Both the videography and accompanying campaign photography used the brand colour palette to strengthen brand recognition, and create a point of difference.