Murdock Clarke Mortgage Fund

MCMF - Brand - Web - Marketing

Murdoch Clarke Mortgage Fund (MCMF) have been helping Tasmanians for over 100 years, so we thought it was about time we helped them. We first took them through a workshop and strategy session to determine exactly who their audience is, and what’s unique about their service.

Finance & Banking

Marketing campaign

With a business that’s been operating for as long as MCMF, it was important to maintain certain brand components, such as a similar colour palette and approach to typography, so that we didn’t lose any brand recognition. The resulting brand ‘refresh’ presents MCMF as a strong, energetic and contemporary business, that speaks to, and about, the amazing opportunities in our island state. Keep an eye out for the marketing campaign – on our socials over coming days, and out in the real world, on billboards, buses and online.